About Ridsys
Founded in April 2012
Ridsys helps organizations build, operate, and grow their digital ecosystems. Our Platform division delivers carrier‑grade broadcast/OTT infrastructure and subscriber systems. Our Digital Growth division runs platform‑agnostic programs — GrowthLab™ and Commerce Engine™ — to compound visibility, conversion, and retention.
What we do
- • Ridsys Platform: Headend, IPTV/OTT, CAS/DRM, apps, and managed services
- • Subscriber systems: R‑CAS, R‑SMS, R‑CRM with field ops and SLAs
- • Ridsys Digital Growth: SEO, Social, E‑commerce, Lifecycle/CRM, Analytics
- • Programs: GrowthLab™ (experimentation) and Commerce Engine™ (lifecycle & CRO)
How we work
We align infrastructure reliability with revenue operations.
- • Build: Architect and deploy resilient platforms with observability
- • Operate: SRE, NOC, and ITSM with clear SLIs/SLOs
- • Grow: Weekly experiments, CRO backlogs, and lifecycle automation
- • Measure: GA4 + sGTM, dashboards, cohort and incrementality reviews
Offerings
Broadcast & IPTV/OTT
Headend, encoding/packaging (LL‑HLS/LL‑DASH), multi‑DRM, apps, SSAI, and operations.
Subscriber Systems
R‑CAS, R‑SMS, R‑CRM with APIs and integrations; field engineering and SLAs.
Infrastructure & IT
SRE, ITSM, Kubernetes/GitOps, OpenTelemetry, and security best practices.
GrowthLab™ (Experiments)
Audits, hypothesis backlogs, creative testing, and weekly learnings.
Commerce Engine™ (Lifecycle)
E‑commerce builds, CRO, journeys across Email/SMS/WhatsApp, and CDP/CRM.
À la carte services
SEO, Social, E‑commerce, Lifecycle messaging, Analytics/BI and enablement.
A brief history
Founded in April 2012, Ridsys has evolved from broadcast infrastructure to a comprehensive digital growth platform.
2012: Broadcast roots
We began by helping operators secure and manage TV distribution with CAS/SMS and headend services.
IPTV/OTT expansion
Added IPTV/OTT apps and multi‑DRM, unifying broadcast and digital delivery under one platform.
Digital growth programs
Launched GrowthLab™ and Commerce Engine™ to connect experimentation and lifecycle with platform telemetry.
Over 13 years, we've grown from a broadcast technology provider to an integrated platform for infrastructure and digital growth.
Work with the team
Book a roadmap session to align infrastructure with growth. Choose a GrowthLab™ audit or a Commerce Engine™ lifecycle review to get started.
Key Terms ▾
- SRE
- Site Reliability Engineering Site Reliability Engineering (SRE)Engineering discipline to keep systems reliable.Why it matters: Balances velocity with reliability.
- NOC
- Network Operations Center Network Operations Center (NOC)Centralized facility for monitoring and managing network infrastructure.Why it matters: Ensures 24×7 visibility and rapid incident response.
- ITSM
- IT Service Management IT Service Management (ITSM)Processes for delivering and supporting IT services.Why it matters: Consistency, compliance, and efficiency.
- SLO
- Service Level Objective Service Level Objective (SLO)Target reliability for a service.Why it matters: Aligns engineering and business on reliability.
- sGTM
- server‑side GTM server‑side GTM (sGTM)Running Google Tag Manager on the server.Why it matters: Cleaner signals and less client bloat.
- CRO
- Conversion Rate Optimization Conversion Rate Optimization (CRO)Systematic improvements to increase the percentage of visitors who convert.Why it matters: Lifts revenue by improving funnel efficiency.
- GrowthLab™
- Experimentation framework GrowthLab™Ridsys experimentation framework.Why it matters: Systematic marketing experiments.
- Commerce Engine™
- Lifecycle & CRO engine Commerce Engine™Ridsys conversion & retention engine.Why it matters: Automated lifecycle and CRO.
- OTel
- OpenTelemetry OpenTelemetry (OTel)Open standard for traces, metrics, and logs instrumentation.Why it matters: Unified telemetry enables deep visibility and faster incident response.