E‑commerce
We build and improve stores on Shopify, Adobe Commerce, WooCommerce, BigCommerce, or headless — combining CRO, performance budgets, and clean data to lift revenue.
Outcomes: CR, AOV, and RPV that compound over time.
Get a 30‑minute growth review
We’ll identify 3–5 high‑impact fixes or tests for your store.
Commerce essentials
Checkout & Payments
Reduce abandonment
Product Discovery
Search, filters, sort, and merchandising patterns across PLP
Performance & Accessibility
CWV/INP budgets, image strategy, and a11y fixes that protect conversion.
Store Foundations
Architecture, performance budgets (
CWV
CRO Discipline
Hypothesis backlogs, A/B tests, and UX flow fixes — measured with server‑side events
Subscriptions
Models, offers, and lifecycle coordination to lift LTV
What we optimize for
- • Conversion rate and average order valueConversion Rate (CR)Percentage of visitors who complete a purchase.Why it matters: Primary efficiency metric for the store.Average Order Value (AOV)Average revenue per order.Why it matters: Small AOV lifts compound revenue.
- • Site performance (CWV/INP) and stability
- • Clean data and accurate attribution
- • Subscription/ LTV contribution where relevantLifetime Value (LTV)Revenue a customer is expected to generate over time.Why it matters: Guides investment in acquisition and retention.
Early deliverables
- • Technical audit and performance budget
- • Checkout and PDP flow fixesProduct Detail Page (PDP)Page displaying information about a product.Why it matters: Critical for add‑to‑cart and conversion.
- • CRO backlog with A/B test specsConversion Rate Optimization (CRO)Systematic improvements to increase the percentage of visitors who convert.Why it matters: Lifts revenue by improving funnel efficiency.
- • Server‑side events (where applicable)Server‑Side Events (SSE)Event tracking sent from server for accuracy.Why it matters: Improves attribution and optimization.
- • Measurement plan and dashboard
How we improve conversion
Diagnose bottlenecks, ship fixes and tests, and loop learnings into product and lifecycle.
Phase 1 · Diagnose
- • Perf and UX audit
- • Tracking and data checks
- • Prioritized fix/test backlog
Phase 2 · Build & Test
- • Ship high‑impact fixes
- • Run A/B tests (PDP, checkout)
- • Wire server‑side events
Phase 3 · Scale
- • Systemize winning patterns
- • Introduce subscriptions where fit
- • Extend to channel landing pages
+19%
checkout completion after UX fixes
+14%
AOV via bundles and upsells
-21%
page load time on critical flows
Ridsys Digital · Growth Scan™
Get a fast ecommerce‑specific Growth Scan on your store.
Before we talk about rebuilds or complex CRO programs, we start with a simple Growth Scan: site speed, PDP structure, checkout friction, and tracking basics.
- • Snapshot: SEO, speed, PDPs, checkout, tracking.
- • Directional CR and AOV opportunities.
- • 30‑day ecommerce action plan as a PDF.
Example ecommerce findings
- • "Checkout completion +19% by simplifying address & payment."
- • "PLP filters missing on top categories → users scroll but don't refine."
- • "No cart recovery in place — 8–15% of revenue at risk."
Who this is for
- • Stores seeking measurable conversion lifts
- • Teams willing to test and iterate
- • Desire for clean data and performance ownership
Who this is not for
- • Redesign‑only projects without CRO discipline
- • Heavy apps without performance budgets
- • No plan for lifecycle handoffs
How we work
- • Shared backlog and weekly cadence
- • Experiments and fix logs
- • Dashboards for CR , AOVConversion Rate (CR)Percentage of visitors who complete a purchase.Why it matters: Primary efficiency metric for the store., RPVAverage Order Value (AOV)Average revenue per order.Why it matters: Small AOV lifts compound revenue.Revenue per Visitor (RPV)Total revenue divided by visitors.Why it matters: Captures both conversion and AOV effects.
“Checkout fixes and testing moved the needle fast.”
“They made performance a habit, not a one‑off.”
Key Terms ▾
- CR
- Conversion Rate Conversion Rate (CR)Percentage of visitors who complete a purchase.Why it matters: Primary efficiency metric for the store.
- AOV
- Average Order Value Average Order Value (AOV)Average revenue per order.Why it matters: Small AOV lifts compound revenue.
- RPV
- Revenue per Visitor Revenue per Visitor (RPV)Total revenue divided by visitors.Why it matters: Captures both conversion and AOV effects.
- PDP / PLP
- Product Detail Page · Product Listing PageProduct Detail Page (PDP)Page displaying information about a product.Why it matters: Critical for add‑to‑cart and conversion.Product Listing Page (PLP)Category or search results page listing multiple products with filters and sorting.Why it matters: Strong discovery drives add‑to‑cart and revenue.
- CWV / INP
- Core Web Vitals · InteractivityCore Web Vitals (CWV)Google’s user experience metrics for loading, interactivity, and visual stability.Why it matters: Better UX improves ranking potential and conversion.Benchmarks: Good: LCP < 2.5s, INP < 200ms, CLS < 0.1Interaction to Next Paint (INP)Interactivity delay metric.Why it matters: Slow inputs reduce engagement.Benchmarks: Good < 200ms
- SSE
- Server‑Side Events Server‑Side Events (SSE)Event tracking sent from server for accuracy.Why it matters: Improves attribution and optimization.
Frequently Asked Questions
Do you build or just optimize stores?
Both—Shopify/Magento/Woo builds plus CRO retainers.
Will you manage marketplaces?
Yes—Amazon/Flipkart catalog, ads and operations if needed.
How do you improve conversion rate?
Hypothesis backlog, A/B tests, UX fixes and performance.
Do you fix slow pages?
Yes—CWV improvements, image optimization and checkout cleanup.
How do you handle feeds?
Clean product data, structured metadata and channel‑ready feeds.