Turn your website and channels into an experiment‑driven growth system.
For mid‑market teams with existing spend and traffic — we help you turn scattered tactics into structured experiments that reduce CAC and grow LTV.
We align marketing, product, and analytics on one experiment backlog — so every test has a clear metric and roll‑up to CAC, LTV, or payback.
Experiment board · Funnel view
CAC & LTV lens
Last 90 days · CAC
–18% vs prior 90d
Driven by fewer, better‑signalled campaigns and cleaner audiences.
LTV · 12‑month cohort
+23% YoY
Lifecycle journeys plus pricing experiments, not just “more traffic”.
You already have traffic — now compound it.
We turn existing channels, campaigns, and product surfaces into a structured backlog — prioritised by impact and effort, not just “who shouted last”.
- • Experiment program: Tests across SEO, paid, UX, and pricing — grounded in clear hypotheses and revenue metrics.
- • Lifecycle journeys: Coordinated email, SMS, and on‑site messaging by lifecycle stage, not campaign silo.
- • Audience & feed hygiene: Clean product feeds, remarketing lists, and exclusions that keep ad platforms and marketplaces efficient.
- • CAC/LTV lens: Every campaign and experiment tagged with the CAC, LTV, or payback metric it should move.
Experiment backlog snapshot
We keep the backlog living inside GrowthLab™ with owners, dates, and outcomes you can share internally.
A growth system that connects spend, product, and LTV.
We map your channels, funnels, lifecycle, and data into one system — so every experiment has a clear “where it lives” and “how it pays back”.
Mid‑Market Growth System
Signals flow from lifecycle and revenue back into media and experimentation — closing the loop between CAC and LTV.
Experiment backlog
Built from audits, analytics, and stakeholder input — refined into hypotheses tied to revenue metrics.
Lifecycle & CRM
CDP/CRM integration and consent‑aware journeys across new, active, and churn‑risk segments.
Measurement
GA4 + CAPI + dashboards that surface CAC, payback, LTV, and experiment impact — not just vanity graphs.
Plug‑in growth squad for your marketing and product teams.
Experimentation & CRO
- • Hypothesis backlog tied to revenue metrics.
- • A/B and multivariate tests on PLPs, PDPs, trials, and pricing.
- • UX flow audits for high‑value segments and journeys.
Lifecycle & CRM
- • Segmentation using first‑party data and events.
- • Journeys by lifecycle stage: new, active, churn‑risk, winback.
- • Deliverability and frequency guardrails to avoid fatigue.
Media efficiency
- • Account and campaign restructuring for signal quality.
- • Creative testing frameworks and guardrails.
- • Incrementality checks where budget allows (MMM, geo tests).
Every test rolls up to CAC, LTV, and payback time.
We treat dashboards as decision tools, not wallpaper. Metrics are grouped by “what to scale”, “what to pause”, and “what to rebuild”.
CAC change · 90d
–12%
Blended ROAS / MER
+0.4 pts
LTV by cohort
+18%
Experiment win rate
32%
Before → after KPI tree
Instead of dozens of charts, we build a KPI tree that starts at revenue, then breaks down into acquisition, conversion, and retention.
- • Revenue split by new vs existing customers.
- • CAC by channel with payback windows.
- • Site CR and AOV by segment or route.
- • LTV by cohort with lifecycle coverage overlays.
CAC & LTV dashboard sketch
Channel mix
Signals
Event quality, match rates, and incrementality bands by channel.
How we usually work with mid‑market teams.
GrowthLab™ Program
Experiment pod
- • Dedicated pod (strategy, UX, dev, analytics).
- • Monthly experiment sprints and reviews.
- • Quarterly strategic reviews and roadmap resets.
Lifecycle & CRM Buildout
Lifecycle engine
- • CDP/CRM integration and data hygiene.
- • Segmentation model and journey design.
- • Templates and testing framework for internal teams.
Media & Measurement Tune‑Up
Efficiency layer
- • CAPI + server‑side tagging (sGTM) across key channels.
- • Channel and campaign structure tuned for signal.
- • Measurement framework and dashboards for CAC, LTV, and payback.
Ridsys Digital · Ridsys Growth Scan™
Stress‑test your CAC, LTV, and payback story.
Growth Scan surfaces gaps in tracking, attribution, and lifecycle that quietly distort CAC and LTV for mid‑market teams.
Free diagnostic · PDF with CAC/LTV notes.
Key Terms ▾
- CAC
- Customer Acquisition Cost Customer Acquisition Cost (CAC)Total cost to acquire a new customer.Why it matters: Guides marketing spend efficiency and profitability.
- LTV
- Lifetime Value Lifetime Value (LTV)Revenue a customer is expected to generate over time.Why it matters: Guides investment in acquisition and retention.
- ROAS
- Return on Ad Spend — revenue generated per unit of ad spend.
- MER
- Marketing Efficiency Ratio — total revenue divided by total marketing spend.
- CAPI
- Conversions API Conversions API (CAPI)Server‑side events for ad platforms.Why it matters: Improves attribution and optimization quality.
- sGTM
- server‑side GTM server‑side GTM (sGTM)Running Google Tag Manager on the server.Why it matters: Cleaner signals and less client bloat.
- Experiment backlog
- A prioritised list of experiments with hypotheses, owners, and expected impact.
- Payback period
- The time taken for a customer’s gross profit to cover acquisition costs.