Ridsys Group
SMB · Digital Growth

Launch a site that doesn’t leak growth.

For SMBs and early‑stage teams that need their website, funnels, and analytics to just work — fast, clear, and ready to scale campaigns.

Start with a Growth Audit → See example SMB Growth Roadmap →

Designed as a fractional growth team: time‑boxed, clear outputs, and foundations that stop you rebuilding every 12–18 months.

Before · Fragmented basics

Homepage load 5.8s
Experiments 0 active
Tracking Incomplete
Messaging Generic
Forms Drop‑offs
Growth loop Ad‑hoc

After · SMB growth dashboard

CWV / INP Green

Funnel tracking Clean GA4

Experiments +5% CR uplift

3 live tests across copy, offer, and forms.

Growth loop

Monthly GrowthLab™ sprints, clear owners, and documented learnings.

Fix the basics that quietly kill revenue.

We focus the first 30–60 days on fundamentals: performance, clarity, funnels, and essential SEO. The goal is a site that you don’t have to apologize for — and don’t have to rebuild in a year.

  • • Speed & Core Web Vitals: Compress assets, reduce JS bloat, and hit LCP < 2.5s and INP < 200ms on key pages with budgets.
  • • Clarity & messaging: Tighten homepage, product pages, and pricing to show who it’s for and why it’s better in one scroll.
  • • Funnels that actually track: Clean GA4, simple goals, and events that show what’s working — not 200 noisy events.
  • • Essential SEO: Fix indexation, titles, schema, and local SEO for “near me” and intent queries.

Micro‑metrics we watch

Time to first lead

< 14 days

From “site updated” to first qualified form submission.

% pages indexed

> 90%

Clean indexation and sitemaps so key routes are actually eligible to rank.

Homepage load on 4G

< 3s

Budgeted for mobile reality, not lab conditions.

Form completion rate

+5–10 pts

Simplified flows, error states, and mobile‑first forms.

One simple growth loop for your first 12 months.

Instead of chasing every channel, we design one simple loop that connects traffic, site, analytics, and experiments. The objective: compound learning and avoid random acts of marketing.

SMB Growth Engine Blueprint

graph LR A[Traffic: SEO · Local · Social] --> B[Website & Landing Pages] B --> C[Leads & Sales] C --> D[Analytics: GA4 · CRM] D --> E[Insights & Ideas] E --> F[Experiments: Copy · Offers · UX] F --> B

A focused loop that turns traffic into learnings, and learnings into predictable experiments.

Traffic

Start with 1–2 main channels — typically SEO plus one paid or partnership lane — not seven.

Site

Clean, fast pages for “who we are”, “what we sell”, and “how to buy” with obvious calls to action.

Analytics

Only the events that help you decide “do more / do less” — pre‑purchase, lead, and revenue signals.

Experiments

Monthly tests on copy, offers, and forms. Small, documented changes that compound.

Clear, focused engagements — no retainers you outgrow.

Time‑boxed scopes with clear deliverables, so SMB founders and lean teams can de‑risk decisions.

Pricing is tuned to scope, not vanity dashboards. You get a roadmap, assets, and documentation you keep.

30 days

Launch & Fix

For new sites or painful “almost there” builds.

  • • New or rebuilt core site (up to ~10 routes).
  • • CWV, SEO, and GA4 basics wired correctly.
  • • One key funnel (lead or checkout) cleaned up.
  • • 10–15 quick‑win recommendations you can action.

60–90 days

Growth Sprint

For teams with steady traffic that want compounding experiments.

  • • Everything in Launch & Fix, plus experiment plan.
  • • 4–8 experiments across landing pages and offers.
  • • Email capture + simple lifecycle flows for new leads.
  • • Monthly report + Loom walkthrough for your team.

Quarterly

Fractional Growth

Ongoing experiments and channel testing for teams that want a standing growth partner.

  • • Ongoing weekly experiments across site, funnels, and email.
  • • Channel testing (Meta / Search / local) with CAC guardrails.
  • • Playbook handover or continued ops with internal teams.
  • • Quarterly roadmaps aligned to your revenue targets.

What this looks like for real SMBs.

Outcomes are anonymised, but patterns are real: faster sites, clearer funnels, and measurement that sticks.

Each engagement starts with a Growth Scan and a simple “before / after” score, so improvements are visible to founders and teams.

Service SMB · Lead‑gen website

+22% lead volume after simplifying homepage navigation.

We consolidated three overlapping navigation rows, clarified above‑the‑fold copy, and added one primary “Book a call” CTA. Form completion rates rose without adding more traffic.

E‑commerce SMB · Mobile checkout

–40% drop‑off at checkout after improving mobile speed.

By trimming scripts, compressing images, and prioritising above‑the‑fold content, we reduced load times on 4G and removed friction from payment steps.

B2B SMB · Demo pipeline

3× more demo requests via a single mobile‑optimised “Book a call” flow.

Instead of three competing CTAs, we focused on one simple route and brought it into lifecycle flows (email + CRM stages) for more reliable follow‑up.

Growth Scan score · SMB examples

Service SMB · Before

Foundation score

46 / 100

Service SMB · After 60 days

Foundation score

78 / 100

E‑commerce SMB · Before

Performance score

52 / 100

E‑commerce SMB · After 90 days

Performance score

81 / 100

Growth Scan uses a consistent scoring model across SMB, mid‑market, and enterprise — so you can see progress by segment and over time.

Ridsys Digital · Ridsys Growth Scan™

See where your SMB site is quietly leaking growth.

Run a quick Growth Scan to check CWV, indexation, funnel tracking, and basic lifecycle readiness before committing to a bigger program.

Run an SMB Growth Scan →

Instant score · PDF checklist in email.

Key Terms ▾
CWV
INP
CAC
LTV
CRO
CRM
GA4
Google Analytics 4 — the current generation of Google Analytics used for event‑based tracking.
CVR
AOV
Explore the glossary for Digital Growth →