Ridsys Digital · Industries
One digital growth system, tuned to your industry and size.
Whether you are an emerging D2C brand, a scaling SaaS company, a multi-region retailer, or a hospitality group, you get the same GrowthLab™ experiment discipline and Commerce Engine™ lifecycle capabilities — adapted to your context.
Four industries × three business sizes.
Every combination has its own page with a tailored hero, pains, outcomes, use cases, roadmap, and CTA — all built from the same underlying digital growth operating system.
- • D2C / Consumer Brands · Retail / E-commerce · B2B / SaaS · Hospitality / Services
- • SMB: Fix the foundations and unlock traction.
- • Mid-Market: Install experimentation, lifecycle, and media discipline.
- • Enterprise: Govern, align, and scale across regions and teams.
Each cell represents a dedicated Ridsys Digital engagement tuned to that industry and size.
Choose your segment.
Every page below is written like a premium consulting offer, not generic marketing copy — with clear pains, outcomes, use cases, and a 6–20 week roadmap.
Early-stage brands (< $10M ARR) needing a clear digital engine.
Hero · pains · outcomes · use cases · roadmap · CTA
View playbook →Scaling D2C brands working to control CAC and improve CVR.
Hero · pains · outcomes · use cases · roadmap · CTA
View playbook →Multi-brand, multi-region D2C organisations needing governance.
Hero · pains · outcomes · use cases · roadmap · CTA
View playbook →Stores fixing speed, UX, and basic lifecycle foundations.
Hero · pains · outcomes · use cases · roadmap · CTA
View playbook →Retail teams layering in CRO, lifecycle, and creative systems.
Hero · pains · outcomes · use cases · roadmap · CTA
View playbook →Global retail orgs standardising UX, data, and experimentation.
Hero · pains · outcomes · use cases · roadmap · CTA
View playbook →Founders and lean teams seeking more trials and better funnels.
Hero · pains · outcomes · use cases · roadmap · CTA
View playbook →Mid-market SaaS aligning product, growth, and RevOps.
Hero · pains · outcomes · use cases · roadmap · CTA
View playbook →Large SaaS orgs needing global experimentation and attribution.
Hero · pains · outcomes · use cases · roadmap · CTA
View playbook →Local operators moving from OTA dependence to direct bookings.
Hero · pains · outcomes · use cases · roadmap · CTA
View playbook →Growing hospitality brands building loyalty and lifecycle engines.
Hero · pains · outcomes · use cases · roadmap · CTA
View playbook →Multi-property groups aligning booking UX and guest journeys.
Hero · pains · outcomes · use cases · roadmap · CTA
View playbook →How an industry engagement runs.
Each industry × size engagement follows the same backbone: assess, prioritise, run weekly experiments, and roll learnings into playbooks that your team can reuse.
Key Terms ▾
- GrowthLab™
- Experimentation framework GrowthLab™Ridsys experimentation framework.Why it matters: Systematic marketing experiments.
- Commerce Engine™
- Lifecycle & CRO engine Commerce Engine™Ridsys conversion & retention engine.Why it matters: Automated lifecycle and CRO.
- ARR
- Annual Recurring Revenue Annual Recurring Revenue (ARR)Yearly subscription revenue from active customers.Why it matters: Key SaaS growth metric for scaling businesses.
- CAC
- Customer Acquisition Cost Customer Acquisition Cost (CAC)Total cost to acquire a new customer.Why it matters: Guides marketing spend efficiency and profitability.
- CVR
- Conversion Rate Conversion Rate (CVR)Percentage of visitors who complete a desired action (purchase, signup, etc.).Why it matters: Primary efficiency metric for funnels and campaigns.
- CRO
- Conversion Rate Optimization Conversion Rate Optimization (CRO)Systematic improvements to increase the percentage of visitors who convert.Why it matters: Lifts revenue by improving funnel efficiency.
- LTV
- Lifetime Value Lifetime Value (LTV)Revenue a customer is expected to generate over time.Why it matters: Guides investment in acquisition and retention.
- UX
- User Experience User Experience (UX)Overall experience users have when interacting with a product or service.Why it matters: Better UX improves conversion, retention, and customer satisfaction.
- PLG
- Product-Led Growth Product-Led Growth (PLG)Growth strategy where the product itself drives acquisition and expansion.Why it matters: Reduces CAC and improves user activation.
- ABM
- Account-Based Marketing Account-Based Marketing (ABM)Targeted marketing approach focused on specific high-value accounts.Why it matters: Improves conversion for enterprise sales cycles.
- RevOps
- Revenue Operations Revenue Operations (RevOps)Alignment of sales, marketing, and customer success operations.Why it matters: Improves revenue predictability and efficiency.
- SMB
- Small/Medium Business Small/Medium Business (SMB)Small to medium-sized businesses, typically under $10M ARR or early-stage scaling.Why it matters: Requires focused, foundational digital growth strategies.
- Mid-Market
- Mid-Market Mid-MarketGrowing businesses in the $10M–$100M ARR range, scaling operations and teams.Why it matters: Needs structured experimentation, lifecycle, and media discipline.
- Enterprise
- Enterprise EnterpriseLarge organizations with multi-region operations, complex governance, and established teams.Why it matters: Requires alignment, standardization, and scalable experimentation frameworks.
- D2C
- Direct-to-Consumer Direct-to-Consumer (D2C)Brands that sell directly to consumers without intermediaries.Why it matters: Enables control over customer experience and data.
- SaaS
- Software as a Service Software as a Service (SaaS)Cloud-based software delivery model with subscription pricing.Why it matters: Requires product-led growth, trial optimization, and retention focus.
- B2B
- Business-to-Business Business-to-Business (B2B)Companies that sell products or services to other businesses.Why it matters: Focuses on longer sales cycles, ABM, and account expansion.
- Experimentation
- Systematic testing ExperimentationSystematic testing of hypotheses to validate improvements and learn what works.Why it matters: Reduces risk and compounds learnings over time.
- Attribution
- Credit assignment AttributionProcess of assigning credit to marketing touchpoints that lead to conversions.Why it matters: Enables accurate budget allocation and optimization decisions.
- Playbook
- Documented process PlaybookDocumented process, framework, or guide for executing specific strategies or tactics.Why it matters: Enables repeatability and knowledge transfer across teams.
- Backlog
- Prioritized work list BacklogPrioritized list of experiments, improvements, or work items to be executed.Why it matters: Maintains focus and ensures high-impact work gets done first.
- Audit
- Comprehensive assessment AuditComprehensive assessment of current state across technical, content, and performance dimensions.Why it matters: Identifies opportunities and establishes baseline metrics.