D2C / Consumer Brands · SMB (< $10M ARR)
Grow Your D2C Brand With a Clear, Sharpened Digital Engine
You’ve built a great product. Now it’s time to build a repeatable system to acquire customers, improve conversion, and grow sustainably — without wasting spend or trial-and-error.
Get Your Digital Growth Audit →The SMB D2C Challenges We Solve
- • You’re spending on ads but not seeing predictable results
- • Your website isn’t converting consistently
- • Mobile shoppers bounce too early
- • You need a clear roadmap — not scattered tactics
- • You lack the time or expertise to run experiments weekly
What Your Digital Growth Could Look Like
- • A fast, mobile-first store that converts from Day 1
- • Clear messaging that helps customers understand “why you”
- • A structured experiment backlog to improve CVR every week
- • First-party data to reduce acquisition costs
- • A lifecycle engine that turns first-time buyers into repeat customers
High-Impact Use Cases
1. Conversion Lift From Mobile UX
Fix mobile layout, PDP structure, image order, button hierarchy → expect a 15–30% CVR lift.
2. First Paid-Media Scaling
Small, controlled tests on Meta + Google to discover CAC, learn creatives, and build early audiences.
3. Cart Recovery Setup
Email/SMS automations that recover 7–15% of potential lost revenue.
4. Landing Page Experiments
Run simple weekly tests on headlines, images, bundles, social proof → early wins compound fast.
Your SMB D2C Growth Roadmap (6–8 Weeks)
- • Full Website & Speed Audit
- • PDP + Checkout Optimisation
- • Paid Media Kickstart Tests
- • 3–5 Funnel Experiments
- • Analytics Cleanup + Dashboard
- • Lifecycle Flows (Welcome + Cart)
- • Growth Documentation for Repeatability
What You Get
- • Lower CAC
- • Higher conversion
- • Faster scaling
- • Clear roadmap
- • Confidence in what works
Ready to unlock early traction?
We’ll audit your current store and funnels, prioritise quick wins, and build a simple plan you can execute — with or without us.
Start with a Growth Audit →Key Terms ▾
- ARR
- Annual Recurring Revenue Annual Recurring Revenue (ARR)Yearly subscription revenue from active customers.Why it matters: Key SaaS growth metric for scaling businesses.
- CAC
- Customer Acquisition Cost Customer Acquisition Cost (CAC)Total cost to acquire a new customer.Why it matters: Guides marketing spend efficiency and profitability.
- CVR
- Conversion Rate Conversion Rate (CVR)Percentage of visitors who complete a desired action (purchase, signup, etc.).Why it matters: Primary efficiency metric for funnels and campaigns.
- CRO
- Conversion Rate Optimization Conversion Rate Optimization (CRO)Systematic improvements to increase the percentage of visitors who convert.Why it matters: Lifts revenue by improving funnel efficiency.
- AOV
- Average Order Value Average Order Value (AOV)Average revenue per order.Why it matters: Small AOV lifts compound revenue.
- LTV
- Lifetime Value Lifetime Value (LTV)Revenue a customer is expected to generate over time.Why it matters: Guides investment in acquisition and retention.
- CDP
- Customer Data Platform Customer Data Platform (CDP)System that unifies first‑party customer data for activation.Why it matters: Enables accurate segments, triggers, and measurement.
- CRM
- Customer Relationship Management Customer Relationship Management (CRM)Tooling and processes to manage customer interactions.Why it matters: Coordinates sales/support data with lifecycle messaging.
- CAPI
- Conversions API Conversions API (CAPI)Server‑side events for ad platforms.Why it matters: Improves attribution and optimization quality.