Retail / E-commerce · Mid-Market
Scale Revenue with Full-Funnel Experimentation
Improve conversion, reduce CAC and drive more repeat revenue with a structured retail growth engine.
Book a Strategy Session →Challenges We Solve
- • CAC rising year after year
- • Multi-channel campaigns lacking attribution
- • Declining ROAS from fatigued creative
- • Checkout friction
- • No unified lifecycle strategy
- • Need for experimentation discipline
What We Help You Achieve
- • More efficient paid spend
- • Higher CVR & AOV
- • Intelligent merchandising & recommendations
- • Segmentation-driven lifecycle
- • Weekly CRO experimentation
- • Clear dashboards for leadership
High-Impact Use Cases
Checkout Testing & Optimisation
Expect meaningful improvements in CVR.
Lifecycle Segmentation
Flows by behavior: new, repeat, high-value, at-risk.
CRO Program
PDP tests, search improvements, recommendations, bundles.
Creative System
Frameworks for ads, landing pages, product storytelling.
10-Week Roadmap
- • Retail audit (speed, UX, funnel)
- • CRO roadmap
- • Lifecycle architecture
- • Creative + offer testing
- • Analytics cleanup
- • Weekly experiments
- • Scaling playbooks
Scale predictable revenue.
We’ll connect your media, merchandising, UX, and lifecycle into one experiment-driven system.
Let’s Build Your Retail Engine →Key Terms ▾
- Mid-Market
- Mid-Market Mid-MarketGrowing businesses in the $10M–$100M ARR range, scaling operations and teams.Why it matters: Needs structured experimentation, lifecycle, and media discipline.
- CRO
- Conversion Rate Optimization Conversion Rate Optimization (CRO)Systematic improvements to increase the percentage of visitors who convert.Why it matters: Lifts revenue by improving funnel efficiency.
- CVR
- Conversion Rate Conversion Rate (CVR)Percentage of visitors who complete a desired action (purchase, signup, etc.).Why it matters: Primary efficiency metric for funnels and campaigns.
- AOV
- Average Order Value Average Order Value (AOV)Average revenue per order.Why it matters: Small AOV lifts compound revenue.
- LTV
- Lifetime Value Lifetime Value (LTV)Revenue a customer is expected to generate over time.Why it matters: Guides investment in acquisition and retention.
- CAC
- Customer Acquisition Cost Customer Acquisition Cost (CAC)Total cost to acquire a new customer.Why it matters: Guides marketing spend efficiency and profitability.
- CDP
- Customer Data Platform Customer Data Platform (CDP)System that unifies first‑party customer data for activation.Why it matters: Enables accurate segments, triggers, and measurement.
- CRM
- Customer Relationship Management Customer Relationship Management (CRM)Tooling and processes to manage customer interactions.Why it matters: Coordinates sales/support data with lifecycle messaging.
- PDP
- Product Detail Page Product Detail Page (PDP)Page displaying information about a product.Why it matters: Critical for add‑to‑cart and conversion.
- PLP
- Product Listing Page Product Listing Page (PLP)Category or search results page listing multiple products with filters and sorting.Why it matters: Strong discovery drives add‑to‑cart and revenue.
- Experimentation
- Systematic testing ExperimentationSystematic testing of hypotheses to validate improvements and learn what works.Why it matters: Reduces risk and compounds learnings over time.
- UX
- User Experience User Experience (UX)Overall experience users have when interacting with a product or service.Why it matters: Better UX improves conversion, retention, and customer satisfaction.