SEO
Technical foundations, content velocity, and programmatic surfaces that compound discovery.
Technical SEO
Indexation,
CWV
Content Systems
Pillars, clusters, briefs, and editorial ops with E‑E‑A‑T signals.
Programmatic SEO
Templates and data‑driven surfaces with guardrails to avoid thin content and duplication.
What we optimize for
Clarity over vanity. SEO is valuable when it drives qualified sessions, pipeline, and margin — not just rank screenshots.
- • Qualified non‑brand traffic and coverage for priority intents
- • Indexed pages with crawl budget hygiene
- • Click‑through rate lifts from better titles/snippets
- • SQLs/leads and assisted revenue attribution
Early deliverables
- • Technical audit + fix log (CWV/INP, sitemaps, canonicals)
- • Information architecture and internal linking blueprint
- • A prioritized set of content briefs with outlines and on‑page schema
- • Programmatic template spec (if applicable)
- • Measurement plan (privacy‑safe) and dashboard
How our SEO workflow compounds
We diagnose, blueprint, build, and compound — with a tight loop into GrowthLab™ experiments for titles/snippets and Commerce Engine™ for post‑click conversion.
SEO Optimization Cycle
Continuous improvement loop with cross-program integration
Phase 1 · Diagnose
- • Crawl, logs, coverage, CWV/INP
- • Duplicate/thin content map
- • Non‑index, canonicals, hreflang
Phase 2 · Blueprint
- • Pillars, clusters, and link hubs
- • Briefs with schema and alt text
- • Programmatic template spec
Phase 3 · Build & Measure
- • Ship fixes and content
- • Title/CTR tests via GrowthLab™
- • Coverage and SQL tracking
+24%
non‑brand sessions in one quarter
+38%
CTR lift from title/snippet tests
3×
coverage on priority intents in 2 cycles
“Clear plan, clean execution. We saw meaningful non‑brand growth without fluff.”
“Title testing + programmatic surfaces gave us compounding coverage.”
Who this is for
- • Teams that want qualified discovery over vanity traffic
- • Sites with product/market fit seeking scalable surfaces
- • Stakeholders open to iterative testing and measurement
Who this is not for
- • Purely rank‑oriented campaigns without business outcomes
- • Thin/auto‑generated content at scale
- • One‑off projects without ownership of implementation
How we work
- • Weekly cadence with shared backlog
- • Transparent dashboards and fix logs
- • Clear owners for changes and reviews
Ridsys Digital · Ridsys Growth Scan™
See how crawl‑ready and discoverable your site is.
Run a quick Growth Scan to check CWV, indexation, internal linking, and schema health before committing to a longer SEO engagement.
Instant score · PDF SEO checklist in email.
Get an SEO Blueprint
We'll review your site, highlight the biggest opportunities, and outline a pragmatic 60‑day plan.
Key Terms ▾
- Indexation
- Pages included in index IndexationPages included in a search engine’s index and eligible to appear in results.Why it matters: If priority pages are not indexed, they cannot rank or drive traffic.
- CWV
- Core Web Vitals Core Web Vitals (CWV)Google’s user experience metrics for loading, interactivity, and visual stability.Why it matters: Better UX improves ranking potential and conversion.Benchmarks: Good: LCP < 2.5s, INP < 200ms, CLS < 0.1
- LCP
- Largest Contentful Paint Largest Contentful Paint (LCP)Loading speed metric.Why it matters: Slow LCP hurts rankings and UX.Benchmarks: Good < 2.5s
- CLS
- Cumulative Layout Shift Cumulative Layout Shift (CLS)Visual stability metric.Why it matters: Layout shifts frustrate users.Benchmarks: Good < 0.1
- INP
- Interaction to Next Paint Interaction to Next Paint (INP)Interactivity delay metric.Why it matters: Slow inputs reduce engagement.Benchmarks: Good < 200ms
- Canonical
- Preferred URL for variants CanonicalPreferred URL for duplicate or variant pages.Why it matters: Consolidates ranking signals and avoids duplication.
- Hreflang
- Language/region mapping HreflangLanguage/region alternate mapping.Why it matters: Serves the right locale to users.
- Robots.txt
- Crawl directives for bots
- Sitemaps
- Machine‑readable URL lists for discovery
- Schema
- Structured data Schema / Structured DataMachine‑readable markup that helps search engines understand content.Why it matters: Enables rich results and improves relevance.
- E‑E‑A‑T
- Experience, Expertise, Authoritativeness, Trust
- CTR
- Click‑through rate from SERPs
- Crawl budget
- How frequently bots crawl your site
- Noindex
- Directive to exclude a page from index
- Internal links
- Site links that pass context and equity
Frequently Asked Questions
What technical fixes do you prioritize first?
Indexation, CWV (LCP/CLS/INP), sitemaps, canonicalization and internal linking.
Do you provide content as well as audits?
Yes—pillars, clusters and briefs with velocity targets.
Will you help with link earning?
Yes—digital PR and outreach with strict quality criteria.
Do you handle multilingual SEO?
Yes—`hreflang`, localized content and technical checks.
How will we know it's working?
Monthly reports, Search Console tracking and QBRs with actions.