Your weekly experimentation engine.
A structured audit → backlog → experiment → scale workflow that removes guesswork and creates predictable growth.
GrowthLab™ bundles digital services into one operating system with sprints, reviews, and shared dashboards.
Process: Hypothesis → Test → Learn → Scale, with privacy, attribution, and incrementality baked in.
What GrowthLab™ optimizes for
- • Qualified discovery and lower cost‑per‑result
- • Higher click‑through rates from creative testing
- • Clean signals for reliable optimization
Early deliverables
- • Program blueprint and measurement plan
- • Experiment backlog and cadence
- • Dashboard and shared comms rhythm
GrowthLab™ operating system.
Inputs → hypotheses → weekly sprints → insights → wins → scaling. The board makes work and learning visible.
Ridsys Digital · Ridsys Growth Scan™
Use the Growth Scan as “Experiment Zero” for GrowthLab™.
Before we design sprints and backlogs, we run a Growth Scan on your current digital footprint. It gives a directional view of where experiments will pay off fastest.
- • Directional score across PDPs, checkout, tracking, and journeys
- • Social‑readiness: how your site, content, and pixels support paid + organic
Example finding & quick win
• Primary leak: high‑intent mobile users dropping between cart and payment.
• Quick win: simplify address capture + add wallet options and reassurance.
Output: a PDF Growth Scan report that plugs straight into a 6–12 week GrowthLab™ experiment plan.
Snapshot of a Growth Scan feeding GrowthLab
Overall score
7.1/10
• Experiment ideas fall straight out of the weakest dimension scores.
• GrowthLab™ then prioritises and runs those experiments week‑by‑week.
• Winners are documented into playbooks for your internal team.
Phase 1 · Align
- • Goals, constraints, guardrails
- • Baseline metrics and signals
- • Backlog and owners
Phase 2 · Ship
- • Creative matrix and experiments
- • SEO/content surfaces
- • Review and next actions
Phase 3 · Scale
- • Systemize winners
- • Expand to new formats/surfaces
- • Hand‑offs to lifecycle/CRO
Covers
- • SEO (technical, content, programmatic, structured data)
- • Social Media (organic, paid, creator strategy, UGC)
- • Creative testing (hooks, formats, message‑market fit)
- • Analytics & measurement (GA4, sGTM , CAPIserver‑side GTM (sGTM)Running Google Tag Manager on the server.Why it matters: Cleaner signals and less client bloat.)Conversions API (CAPI)Server‑side events for ad platforms.Why it matters: Improves attribution and optimization quality.
Deliverables
- • Strategy sprints and MMM / incrementality checkpoints
- • Experiment backlogs & weekly logs
- • Dashboards & measurement plans (privacy‑safe)
- • Quarterly learnings & scale plans
Ridsys Digital · Ridsys Growth Scan™
Experiment zero: Start with a Growth Scan.
Before we build your experiment backlog, we run a Growth Scan to establish baselines. This free audit shows where quick wins live and which hypotheses to test first in GrowthLab™.
- • Baseline scores across SEO, speed, UX, content, security
- • PDF report with prioritized experiment ideas
- • Clear path from scan → GrowthLab™ backlog
GrowthLab™ entry flow
"We test, learn, and scale what moves your metrics."
Key Terms ▾
- sGTM
- server‑side GTM server‑side GTM (sGTM)Running Google Tag Manager on the server.Why it matters: Cleaner signals and less client bloat.
- CAPI
- Conversions API Conversions API (CAPI)Server‑side events for ad platforms.Why it matters: Improves attribution and optimization quality.
- MMM
- Marketing Mix Modeling Marketing Mix Modeling (MMM)Statistical model to estimate channel impact.Why it matters: Budget allocation and incrementality checks.
- SEO
- Search Engine Optimization Search Engine Optimization (SEO)Improving visibility and clicks from search by aligning technical, content, and UX factors.Why it matters: Drives qualified, intent‑rich traffic.
- UGC
- User‑Generated Content User‑Generated Content (UGC)Creator or community content used in marketing.Why it matters: Adds credibility and creative diversity.